Dear Adobe, save us!

We all do so much to know the details and realise how things work.  We spend loads of time to learn, educate ourselves, and raise our wisdom, but comes to the top at the end are the very basics of humanity.  The “golden rules” which work both in real life and communicating with the clients.  Right, the clients are also human beings, so we are!  Neither the client nor the doers (designer, architect, bricklayer…) are esoteric!  The communication between us remains human.

I stumbled upon ‘s “4 Ways to Build a Long, Happy Career in UX Design” on the adobe blog which I find interesting to share here on my weblog.  In my opinion, these four rules or as he calls them “ways” are actual for any designer, and broadly to say many of us in the business -or- maybe to more humans who are interested in having a wonderful communication with the other.

Be nice, Be engaged, Be large, Be human.  What do the mean?  What is being nice? How can I be engaged and large? I am already human, what else can do to it?  I hear a wiseman in my ears saying: “Be patient, and follow up your idea of being nice!”  I might not really agree with my wiseman, but this time I’ll pass it.  So here it comes the text that I have been talking about:



01 — Be Nice

Be nice. For one, nobody likes to work with a jerk. Moreover, positivity makes it safe for others to take risks around you. Today’s adversary may be tomorrow’s partner; it’s always better if they smile when they see you coming.

Once I stood up in a meeting and, in full voice, asserted that the gorgeous icons I had submitted, which were being challenged, were in fact the greatest ever designed, and I refused to change a single pixel. Yep — that little Kanye moment sent a valuable team member from the room in tears, and an intrepid developer simply changed the pixels himself overnight. It took a long time to mend those fences. Don’t be that person.

02 — Be Engaged

Our job is largely to help others realize something they imagine but cannot articulate. What a privilege, and how satisfying to help the blind men see the whole of the elephant for the first time!

To succeed, we must be genuinely interested in the perceptions of others; willing to undertake challenges we don’t see or agree with. Fortunately, design thinking is a deliberately naive method, enabling us to ask any question, to question any premise. It may reveal unexpected things, and we may happily adjust our own perceptions as a result.

In 2004, the Lightroom project had not yet found its legs; the team still needed a UX model it could get behind. I had been trying to “design” it… to no avail. Eventually, I stopped asserting and focused on listening, asking; then, informed by the perceptions of everybody around that table, we arrived together at a model that suddenly every individual on the team was excited about building. It was like thunder — very happy thunder.

03 — Be Large

Generosity is powerful: make others shine, and when you shine, illuminate others. Bring them along on your thrill-ride; it’s fun and costs you nothing! And mentor as much as you can. You’ll be surprised how much you have to offer, and how much you get in return.

Strive each day to outdo yourself. Try management or found a startup, write a book, give a talk, change jobs or employers. Whatever you do, it’s got to scare you just a little.

Two years ago I accepted an assignment running Adobe’s Digital Marketing design organization; a strange world, after designing Lightroom and other creative products for so many years. But no stranger than moving to India for a year to build out UX design teams for Adobe there. Both were large challenges filled with unknown obstacles; both have enhanced my career and life immeasurably.

04 — Be Human

Eat smartly, exercise, play and sleep. When away from work, be away from work. Use that time to do other things you love, and to learn new things as well: blow glass, make sourdough bread, write a musical, wrestle jackalopes, build clock escapements, anything not work related!

Then, let those things infuse your days as a designer and as a team member. Living a well-integrated life will improve the quality of your work, and help to build strong relationships with other humans; relationships which, over time, will be the lifeblood of your long, happy career.

These principles are less about ways of doing than ways of being. Of course you’re passionate about design; of course you keep your skills fresh and hot; of course you’re awesome and working on awesome things. But as you develop your career, and as people, technologies, politics, and economies inevitably change all around you, it’s ways of being that will keep you constant and grounded.

Let’s conclude with this important question: are you enjoying what you are doing? If not, the principles enumerated above can certainly free you to enjoy your work much more than you otherwise might. In the words of my original mentor, Kai Krause: “Anybody can work hard and make cool stuff. The real trick is to work hard, make cool stuff, and have fun doing it.”


AND THANKS TO MY O.G. DESIGN COLLEAGUES: Jamie Myrold, Kai Gradert, Robert Bailey, Jaime Levy, and Andrei Herasimchuk

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